Essay on Design Management Practice and Theory

Essay on Design Management Practice and Theory Essay on Design Management Practice and Theory Essay on Design Management Practice and TheoryToday, the design management plays an important part in the development of the effective approaches to marketing and brand promotion. At this point, it is possible to refer to the experience of Cover Magazine, which is a popular print media and a well-recognized brand that is renowned in many countries of the world. The popularity of the magazine is, to a significant extent, determined by the design of the magazine. At this point, it is worth mentioning the fact that Cover Magazines focuses on the development of both external and internal designs which are equally important for the overall success of the magazine. The combination of the external and internal design helps the magazine to attract the audience and to keep the interest of the audience high. In such a way, the audience grows interested in the magazine that creates the original, exclusive design and promotes its brand through the creation of the particular brand image. At this point, it is worth mentioning the fact that the development of the brand image is extremely important in the contemporary business environment because the positive brand image contributes to the rise of the popularity of the brand and customer loyalty to the brand. In this regard, Cover Magazine gains considerable benefits from the effective external and internal design which lays the foundation to the overall popularity and success of the brand.Cover Magazine was one of the first print media that started developing the unisex design to attract both male and female audiences. In fact, this trend was absolutely new for the time, when the unisex design was introduced by Cover Magazine. The magazine introduced the new design in the 1970s, when the impact of the sexual revolution and accelerated emancipation of women accompanied by the rise of the feminist movement contributed to the elimination of barriers between genders (Gross, 1987). In such a situation, the elimination of barriers between genders gave rise to the unisex design and Cover Magazine was one of the first magazines that used the unisex design to attract both men and women. In fact, the unisex design created by Cover Magazine allowed the magazine to attract the broad audience. To put it more precisely, the use of the unisex design contributed to the increase of the target audience of the magazine almost twice. Traditionally, the magazine focused on the female audience only but the introduction of the unisex design attracted men to the magazine that increased the target audience and, therefore, sales of the magazine.At the same time, the introduction of the new design required changes in the traditional elements of the design to make the content and external as well as internal design of the magazine attractive for men. In such a way, the design of the magazine became a compromise that attracted both men and women. Such universal approach to the design of the magazine allowed the magazine to boost it s business development and increase its target audience substantially.Furthermore, Cover Magazine became not only the fashion magazine but also the lifestyle magazine that means that the magazine focused on the creation of the lifestyle above all rather than on the promotion of fashionable trends only. In such a way, Cover Magazine again used the new approach to the development of the design. In this regard, the magazine has made the breakthrough in the development of its design and its branding policy. The focus on the creation and promotion of the lifestyle has become the mainstream in the development of the design and brand image recently, whereas Cover Magazine was one of the first brands that have started using the lifestyle-oriented design to create the design that would create the particular lifestyle in the audience. In such a way, the magazine created the long-run design strategy which allowed the magazine to breed the customer loyalty. Customers learned the lifestyle promo ted by the magazine and its design and they grew accustomed to the particular design and lifestyle becoming loyal customers of the magazine.At the same time, the magazine developed the specific design aiming at the specific audience, creating the Cover magazine for kids, men and women, such as Cover Kids, Cover Man, etc. The diversification of the target customer group of the magazine resulted in the respective changes of the design of the magazine. At the same time, changes in the design of the magazine opened wider opportunities for the magazine to attract a larger customer group. In such a situation, the magazine has eventually managed to focus on the large audience, including not only the youth, which is the traditional customer group for fashion magazines, but also for adults in the forties and even fifties (Orecklin, 2004). Moreover, today, the magazine aims at kids too that means that the magazine forms its audience from the early childhood since children, who are accustomed to read the magazine in their childhood are likely to continue reading the magazine in their adulthood. In addition, they may even attract their own children to reading the magazine since the magazine’s design for kids attracts children. If parents purchase the magazine for children and if children see their parents reading the magazine on the regular basis, they may also grow interested in the magazine and become attracted to it.Cover Magazine has a stable structure and covers key areas that contribute to the creation of the specific lifestyle of people (Barringer, 1999). The monthly issue includes normally the following elements: Latest within fashion and art; Music, Food, Literature Tips; Beauty Lifestyle; Travel; Interview; and this structure and style are maintained steadily for years. The stable structure contributes to the high quality internal design of the magazine because editors and contributors of the magazine know perfectly what customers expect from them and t hey know what to deliver to customers to meet their needs and expectations. At the same time, the current structure of the magazine is truly universal because it contributes to the development of effective approaches to the magazine design and helps to create the specific lifestyle that readers can trace throughout every story and part of the magazine. In such a way, the magazine contributes to the formation of the target lifestyle and attracts the audience due to the distinct and authentic lifestyle which is the distinct feature of Cover Magazine.Essay on Design Management Practice and Theory part 2

Shakespeare Sonnet 2 - Analysis

Shakespeare Sonnet 2 - Analysis Shakespeare’s Sonnet 2: When Forty Winters Shall Besiege Thy Brow is interesting because it further expresses his desire for the subject of his poem to breed. This theme is introduced in Sonnet 1 and continues through to poem 17. The poem advises the fair youth that when he is old and looks withered and terrible he can, at least, point to his son and say that he has passed on his beauty to him. However, if he does not breed, he will have to live with the shame of simply looking old and withered. In short, a child would compensate for the ravages of aging. Through metaphor, the poem suggests that you can live your life through your child if necessary. The child would provide evidence that he was once beautiful and worthy of praise. The full text of the sonnet can be read here:  Sonnet 2. Sonnet 2: Facts Sequence:  Second sonnet in the  Fair Youth Sonnets.Key Themes:  Old age, procreation, a child providing evidence of one’s worth, Winter, obsession with the fair youth’s beauty.Style: Written in iambic pentameter and follows the traditional sonnet form. Sonnet 2: Translation When forty winters have passed, you will have aged and become wrinkly. Your youthful looks, so admired as they are now, will be gone. Then if anyone asks you where your beauty lies, where the worth of your youthful, lusty days is evident, you could say: â€Å"Within mine own deep sunken eyes.† But that would be shameful and not praiseworthy if you didn’t have a child to show off and say this is evidence of my beauty and the reason for my aging. The child’s beauty is proof of mine: â€Å"Proving his beauty by succession thine.† The child would be youthful and beautiful when you are old and would remind you of being young and warm-blooded when you are cold. Sonnet 2: Analysis Being forty years old in Shakespeare’s time would likely have been considered to be a â€Å"good old age†, so when forty winters had passed, you would have been considered old. In this sonnet, the poet is giving almost fatherly advice to the fair youth. He does not appear to be interested in the fair youth romantically himself in this poem but is encouraging a heterosexual union. However, the preoccupation with the fair youth and his life choices soon becomes quite overwhelming and obsessive. The sonnet takes a subtly different tack from Sonnet 1 (where he says that if the fair youth does not breed it would be selfish of him and the world would regret it). In this sonnet, the poet suggests that the fair youth would feel shame and would personally regret it himself – perhaps the speaker does so to appeal to the narcissistic side of the fair youth, pointed to in Sonnet 1. Perhaps a narcissist would not care what the world thinks, but would care what he may feel himself in later life?